A Brief History of Pura Group Indonesia

Established in 1908 as a humble letterpress printing company, Pura Group Indonesia began its journey rooted in resilience, innovation, and a strong entrepreneurial spirit. Located in Kudus, Central Java, the company gradually expanded over the decades and has grown into one of Southeast Asia's largest and most integrated industrial conglomerates. Its story is not just about business expansion, but a tale of bold transformation, technological advancement, and adaptability in an ever-changing global market.

Today, Pura Group boasts more than 30 business divisions spread across 120 hectares, serving markets in over 100 countries worldwide. With more than 200 registered patents, Pura is recognized for its deep-rooted commitment to innovation and product development across multiple sectors.

From its local roots, Pura has become a globally respected name in various industries including printing, packaging, security technology, and smart systems. Its vision extends beyond profitability—it actively contributes to national development through innovation, sustainability, and corporate responsibility. The group continues to lead with products that meet international standards while remaining proudly Indonesian in its values and heritage.

Pura Group’s Core Industrial Divisions

As a large and integrated industrial group, Pura Group Indonesia operates across numerous business sectors. While the company runs over 30 distinct divisions, below are some of the most prominent and representative ones that showcase Pura’s strength and innovative leadership:

This division is known for producing various types of paper, including banknote paper, security paper, and specialty paper. Pura is one of the pioneering producers of security paper in Southeast Asia, supplying central banks and financial institutions globally.

Pura’s expertise in security technologies includes holograms, security inks, threads, and printing solutions. These are widely used for official documents, brand protection, certificates, and high-value items, safeguarding against forgery and fraud.

This division focuses on smart cards, RFID technology, payment systems, and interactive kiosks. Pura is a trailblazer in Southeast Asia for implementing smart solutions across transportation, finance, and government sectors.

Pura operates advanced printing lines including offset, rotogravure, and flexographic printing to serve diverse packaging needs. From food and pharmaceuticals to consumer goods, the packaging division is renowned for its quality, innovation, and international standards.

These four divisions represent just a glimpse into the broader operations of Pura Group. With other business lines in tobacco materials, plastic converting, machinery, construction, and beyond, Pura Group Indonesia stands as a comprehensive industrial force—locally rooted yet globally connected.