Pura Group’s Vision of Innovation Without Borders

Innovation isn't just about new ideas—it’s about solving real problems on a global scale. That philosophy has guided Pura Group Indonesia for more than a century. Starting from Kudus, Central Java, this integrated industrial company has gone beyond production to become a pioneer in groundbreaking technologies recognized worldwide.>

Here are three standout innovations that showcase Pura Group's global impact and its role as a technology trailblazer in Southeast Asia and beyond:

1. Smart Cards & RFID: Indonesia’s First Digital Pioneer

Long before the term cashless society became a mainstream idea in Indonesia, Pura Group was already producing smart cards and RFID solutions locally. Through its Pura Smart Technology division, the company became the first smart card manufacturer in Indonesia, laying the foundation for digital transactions and secure identity management.

These smart cards are widely used for transportation systems, government IDs, e-money, student cards, healthcare (BPJS), and more. Pura doesn't just produce the physical cards—it also develops backend systems and integrated solutions, making it a full-service technology provider. This innovation empowers Indonesia to be more than just a consumer of foreign technology—it positions the country as a capable, independent innovator.

2. HTL: First Homogenized Tobacco Leaf Producer Outside the U.S.

HTL (Homogenized Tobacco Leaf) is a reconstituted tobacco sheet used as cigarette wrapping material, traditionally produced only in the United States. Pura Group Indonesia broke that monopoly by becoming the first company outside the U.S. to successfully mass-produce HTL using advanced manufacturing technology.

This innovation not only showcases Pura’s technical capacity but also supports sustainable and efficient tobacco production. HTL offers consistency, cost efficiency, and better control over tobacco content, meeting both health standards and industrial demands.

Today, Pura supplies HTL to both domestic and global clients, becoming a strategic partner for international tobacco brands looking for high-quality and reliable materials.

3. Integrated Anti-Counterfeiting System: Comprehensive Product Protection

As global markets expand, product authenticity and brand protection have become more critical than ever. Pura Group Indonesia addresses this need with a Total Anti-Counterfeiting System, an in-house solution combining multiple layers of protection.

This integrated system includes holograms, security inks, security threads, watermarks, verification codes, and hidden visual elements, all designed and produced internally. These technologies are applied not only to official government documents but also to commercial products requiring brand protection and counterfeit prevention.

The beauty of this system lies in its flexibility—Pura tailors each anti-counterfeiting solution to meet the client’s specific needs, from pharmaceutical products and automotive parts to electronics and daily consumer goods.

Innovation Backed by Intellectual Property

Pura Group Indonesia doesn’t just innovate—it protects and registers its inventions. As of today, the company holds more than 200 patents, making it Indonesia’s most patented company. This is more than just a legal achievement; it reflects the company’s commitment to original thinking and leadership in industrial innovation.

Pura’s legacy proves that groundbreaking technology doesn’t need to come from Silicon Valley or major capital cities—it can emerge from local roots with global ambition.